Or LAUNCHED IN 2006, NOW HAVING 19 SHOPS ALL AROUND CAIRO, ALEXANDRIA AND SHARM EL SHEIKH.

Or IS A BRAND THAT GIVES YOU THE LATEST TRENDS EVER, WITH AFFORDABLE PRICES.

Or HAS ITS OWN PERSONALIZED COLLECTION FROM THE FANCIEST ITEMS TILL THE MOST BASIC ONES.

Or IS SIMPLY COMPETING WITH A LOT OF INTERNATIONAL BRANDS NOW AROUND.

Or TARGETS THE COOL  GIRLS IN TOWN.