The brand caters to all women aged 25-45 delivering exceptional lingerie, sleepwear and swimwear collections while staying true to the company motto: it's all about natural beauty, confident sophistication and sensual passion. La vie en Rose fulfils her desires by offering an array of well-fitted bras and specialty lingerie selections designed for every silhouette, every look and every woman. Collections include: gorgeous silk lingerie, comfortable bras and panties, cocooning cotton pyjamas, fashionable swimwear and casual-cool leisure and loungewear. Accessible fashions of a great fit, comfort and value.